The marketing direction is beyond the market, towards the consumer, who is the Polar Star that orients the sailing of the business. The right direction is therefore given by a consumer-oriented strategy. Created to develop innovations in the marketing and selling process, Consultrade works to reconcile the results with the targets, satisfying both the customer and the profitability of the company, starting from the enterprise level. The substantial contribution that the Division can give as an enterprise strategy is to rationalize and qualify the investments to overlap the results with the targets in an efficient way, combining the customer’s satisfaction with the profitability of the company.
RANGE OF INTERVENTIONS
Strategic and operative marketing
Operative analysis and planning
Multichannel direct Marketing
Selling and customer care
Results evaluation and check